Relevance of the Engineering in Graphic Design Program at the University of Guayaquil

Abstract

 This article presents a research study conducted to analyze the relevance of the Engineering in Graphic Design Program offered at the University of Guayaquil through the Faculty of Social Communication. The study took place in the academic year 2016-2017. The main objective was to analyze the relevance of the Program in terms of the provisions of the academic regulations and the regulation of harmonization of the nomenclature of professional titles and academic degrees. The research fits in the non-experimental type of studies. The methodology used was the inductive-deductive. The literature review included an analysis of the different laws and regulations; the data collection methods were surveys and interviews with those involved. Among the main results found are the great demand of professionals of Graphic Design that exceeds 70% of the surveyed companies, the development of a proposal to re-design the curriculum for a more relevant to the profile and occupational demands, one that promotes quality education according to the new requirements of the regulatory body of higher education in Ecuador.