The pandemic and its impact in higher education. The use of technology by students of the Communication and Marketing Faculty from the UAGro

Abstract

In México the impact caused by Coronavirus in the educational area has made it necessary to change teaching methods in all educational levels. The closing of public and private schools and the lockdown of people has caused the increase in use of diverse digital platforms and tools which are necessary in order to finish the school year. This article is developed facing the reality experienced by our country. It poses the following objectives: To evaluate the impact on the learning process due to the pandemic caused by COVID-19 in students of the Faculty of Communication and Marketing of the Autonomous University of Guerrero (UAGro); To identify which technologies were used by the students during the period in which the Academic Continuity Plan "UAGro Online" was implemented. To describe how the students, evaluate the learning acquired through the technologies used and identify the barriers that they faced with the new modality of online academic work. The study performed was a quantitative research. The  survey technic was applied  in order to have a wider vision about the impact of this new study modality  in the students. Finally, it was identified that the access to technologies was the main barrier in order to achieve a successful learning process. The research findings will allow the identification of what improvements need to be implemented in an educational modality that will be present in an intermittent way in this "new normality".